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News > Caps and Dura develop Harley-Davidson Flagship

Caps and Dura develop Harley-Davidson Flagship

Caps-Workshops have developed a strong relationship with Harley-Davidson, and have just finished working on the company’s EMEA flagship dealer in Reading. With an ethos based on fulfilling dreams and providing extraordinary motorcycles and customer experiences, Harley-Davidson needed a dealership and after-sales workshop that symbolised their passion for freedom, and exceeded their customer expectations. As the new dealership is built upon the Harley-Davidson brand identity, Caps-Workshops followed a set of guidelines and workshop development solutions to create a complete turnkey solution for all Harley-Davidson dealers to aspire to.
Caps-Workshops have developed a strong relationship with Harley-Davidson, and have just finished working on the company’s EMEA flagship dealer in Reading. With an ethos based on fulfilling dreams and providing extraordinary motorcycles and customer experiences, Harley-Davidson needed a dealership and after-sales workshop that symbolised their passion for freedom, and exceeded their customer expectations. As the new dealership is built upon the Harley-Davidson brand identity, Caps-Workshops followed a set of guidelines and workshop development solutions to create a complete turnkey solution for all Harley-Davidson dealers to aspire to.

The workshop needed to be functional whilst aesthetically pleasing. With a cost of a Harley-Davidson ranging from £7k to over £24k, a customer doesn’t want to see their bike in a dirty and messy workshop. With this in mind the workshop features 5 bays plus as well as an area for 'dirty work' to be conducted. The bays utilise a complete Dura run of black/grey cabinets including, wall units featuring glove and towel dispensers, double door base cabinets, low-level oil distribution, 7 drawer tool cabinets, as well as waste disposal units and 4 tier mobile trolleys. The whole design is finished off with pure orange back panels to match the Harley-Davidson brand, as well as a painted floor and iconic Harley-Davidson artwork.

As a customer centric dealership, Caps-Workshops worked with Harley-Davidson to incorporate a customer waiting lounge that features a workshop viewing area, free drinks and an original Harley-Davidson juke box, allowing customers to select your favourite tune whilst you watch expertly trained technicians work on your pride and joy.

Mike Wilson, Dealer Principle Reading Harley-Davidson said, “We wanted a workshop that was best in class for Harley-Davidson. The installation by Caps-Workshops and Dura exceeded expectations and has provided Reading Harley-Davidson with a service facility to be proud of.”